Fancy Gold was born in the heart of Brussels. With more than 30 years of experience in the field of buying and selling gold and diamond jewellery from the four corners of the world. With an objective as audacious as it is ambitious, to instil a breath of fresh air and a touch of innovation into the jewellery market by proposing a shop concept that breaks with the codes of the traditional jeweller. With soothing colours, a refined design and a careful play of light, the shop concept has been carefully studied to create an atmosphere of well-being, relaxation and welcome.